Starlite – Ice Cold Customs..
In Nigeria the norm is not to drink your own beer, but to share a bottle amongst each other. Because of this social norm, the market is dominated by half liter units. To keep this half liter perfectly cold on the way to friends, the cap has a special inner coating to seal in the cold. The exact temperature of the beer is indicated by a color-changing circle on the label.
To accentuate all of this properly, the bottle is frozen into a block of ice. And as obvious as ice looks to us, turns out internationally ideas differ on what ice looks like. Anyway! Beer – cold – block of ice and a nice Nigerian jam.
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- Rolf van Slooten - 3d animation
- Rogier Dekker - Producer
- TV Commercial International