Heineken Augmented Reality

...a paper invitation for your 10 Year Anniversary Party. Can't be done>>> Needs something spectacular without being all too serious. Of course Heineken Music Hall landed in our drawing rooms! And we made just the thing for them.

Holding the invitation in front of your webcam, the AR technology behind it produces a little black box that's bursting out of its limits with party spirit. From his quirky little pop-out stage, the HMH chief addresses the invitees.

Personal, with care and just the coolest notification they could have sent out.