Why a vanguard media collective calls itself MINIbar...
A MINIbar is the first thing to make you feel at home in that temporary hotel room. And everywhere you travel, it seems the MINIbar has adapted itself to its surroundings. A stop-over room close to an airport will have a fizzy drink and a cold beer in it, a five star city center plaza will offer a fine champagne and some local organic juice. Glance up at the facade of any hotel, and you can pretty much tell the contents of its MINIbar.
MINIbar is flexible – whatever suits the room, it contains. This is how we operate:
we select from a staggering circle of pro's and affiliates, rather than employ a set team.
So whatever the job is, we can do it. In the widest possible sense.
To complete the hotel analogy, a lot of our competition are running entire hotels – with a
workforce to match. We prefer to travel light. With people that we know from our hands-on
time in the field. This means we can create anything. Anything? Anything! From extensive
TVC productions, to the grittiest 3 second smartphone AR flicks. Clearly directed projects
and the magic of cooperation in fresh, uncomplicated teams. On time.